As a kid I always felt the need to be successful. I learned early in life that in order to be successful I would have to have great communication skills, listen to others well, work hard, think quickly, and be very organized. My teachers, parents, and peers have always recognized me for my strong work ethic and organizational and communication skills. I was always the one student that would turn in all my work completed and on time. I still complete my work on time and keep it organized. This helps me be responsible. Being organized helps me realize deadlines and stay on track. Another talent I have is paying close attention to detail. As a result, I am very good at analyzing different situations and coming up with solutions. I have always enjoyed communicating with others in ways other than with words. I love to draw and to dance and I have been blessed to be able to share such talents with others. “A SWOT analysis identifies strengths, weaknesses, opportunities and threats…” (More Than A Name, 36). A SWOT analysis is something that every brand promotion needs in order to see what steps must be taken for success. I am very good at reviewing details, planning things, implementing a resolution or plan. “No brand exists in a vacuum, and a PEST analysis helps a company determine the political, economic, social and technological environment the brand will live in” (More Than A Name, 73). This is another type of analysis that can be done in order to determine if a brand will be successful - looking at all the details and assessing the overall plan. I have always been a very creative person as exemplified by my quilting, scrapbooking, and school projects. When I was younger, my projects were always the most elaborate. I would staple fabric, rhinestones, and all other embellishments to poster boards to make them stand out. “The brand experience is the real and tangible showcase of the brand and is expressed through dozens of individual opportunities” ( More Than A Name, 162). I use my creative talents to help create a special experience for someone whether it is a customer or someone else. Another quality I have is leadership. In high school I was the senior class vice president. If there is a problem, I am willing to speak up and offer another way to achieve the overall goal. I believe that I work harder than most people and look deeply into my work so I can notice every detail. “The consumer is buying something larger than the product or service: they are buying into the philosophy and the spirit behind the brand” (More Than A Name, 162). One of the last talents I have is being able to work with other people. In branding, you must work with many different people. “The relationship and level of involvement between the two will depend on the company. Marketing and R&D will come together at specific review stages of a product design process” (More Than A Name,170). People from different parts of the company will at some point need to work with each other and it is important for them to be able to get along. If they don't then it will be hard to make choices that will move the company forward. By having the talents and qualities mentioned above, I can give a brand or company the best service possible.
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