Passions

As cliché as this sounds, my passion is for fashion. People are always trying to find different ways to express themselves and one way to do this is through fashion - clothing, accessories, and scents.  Everyone’s style is different and unique from one another.  A shy person can have confidence if their clothing makes them feel good about themselves.  The vice president of Apple says, “It is about focus and caring. We know every bit of the product inside-out because we need to understand what is possible. Bad products testify to people not caring. Our goal is to develop the very best products we can. Some things you rely on intuitively to say ‘yes, this is right” (More Than A Name, 170). My passion is to help people express their personality through their clothes. As part of this, it is very important to me that things are done right and that a product/brand will last over time.  “Brands often struggle with trying to be all things to all people. One simple story will help focus the aims of the brand or the brand project and create a single goal” (More Tan A Name, 75). I believe in simplicity.  It is belter to be simple in branding so customers can understand the brand and easily associate it with various things.