Primary "Product"

At this point in my career, as a student, I am learning and growing as a professional in the fashion and retail management field. As such, my “primary product” is not an actual product but rather a service – based on my many traits, skills, and talents – essentially my personal brand.  “Every part of a marketing communications mix impacts the brand: advertising, design, market research, public relations, investor relations and social responsibility” (More Than A Name, Melissa Davis, 9). In marketing my personal brand to others I will need to clearly communicate to my target audience and advertise my skills, traits, and talents which include a good work ethic, great listener, well organized, detail oriented, responsible, a good communicator, passionate, creative, and up to date with the latest fashion trends.  This will help people to be drawn to my personal brand.  As well, I will need to package myself so that it is consistent with my message.   “Knowledge of trends can be used to generate ideas or campaigns, or be fed into a longer-term brand strategy” (More Than A Name, 128). If a company is looking for someone that will work hard, stay up to date on trends, and explore new and creative ideas that will make the brand stay “fresh”, then they have found the right person.   “A brand may succeed in getting your attention, but to be memorable it must ‘engage’ you” (More Than A Name, Melissa Davis, 106). I will need to promote my brand in such a way that people are so interested in it that they actually search for it.  This will not only attract new customers but will hopefully attract them to all items associated with the brand.  This will increase the successfulness of the brand and increase profits and sales. A brand should be more than just getting customers through the door.