People have to make many choices every day that touch the fashion world one way or another. There are hundreds of thousands of brand decisions people make every day. I believe that all my skills, values, talents, and passions will help me achieve success when dealing with these variations. “60 per cent of the brand should be about the experience, and 40 per cent on the promise” ( More Than A Name, 163). Due to my creative abilities, work ethic, and other skills, I am able to create different experiences for each person I work with. I help customers find products that fit their individual style. “People want to interact and try out products, to see new concepts, and to learn about how they can get the most from their existing product” (More Than A Name, 166). By being able to talk to people in simple terms and actively listening to what they want, I can pull people in and interact with them so they feel a closer connection with me and my brand. This is very important because if they feel connected to the brand then they will keep coming back and will be a regular client. My creativeness will allow me to help to repurpose clothing and accessories, thereby encouraging customers to stay with my brand. “We expect more from brands and are influenced by changes in society, like globalization, travel, media proliferation and coverage of brands, and wider and greater individual spending power” (More Than A Name, 9). Brands have to change with society. Today brand information has to be catchy, quickly accessible, and long lasting. Everyone today has a voice about brands because there are so many media options to express the good and bad aspects of a brand.
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