Core Values

There are many core values that matter to me as a student in the fashion and retail management industry.  The primary core values include respecting the customer, consistency, honesty, creativity, along with a good work ethic.  These core values will help to provide the customer with a good experience.  I feel that a person in the fashion industry should always be thinking about the customer’s experience and satisfaction. “Any successful brand needs to be part of a clearly defined set of objectives” (More Than A Name, 41).  One of the objectives for a brand should be to create something that the customer wants. In order to do this successfully, there should be a clear set of objectives.  If this is completed then the customer will be happy and the brand will be successful. Another task that will make the customer happy is service. “Service is the key seller for business and consequently it is the relationships between people that matter. Businesses selling products differentiate themselves by the after-sales care and support; by dedicated sales people who look after the client; and by an acknowledgement that maintaining the client relationship is important” (More Than A Name, 114). If you provide a customer with great service they will want to come back to you, your product, or your store repeatedly. The customer’s good experience will allow them to feel respected and result in increased profits and sales.  “Brands need to have a deeper connection with their consumers if they are to thrive and prosper” (More Than A Name, 73). I feel that a significant connection is important because it can build long lasting relationships with customers, which will enable brand expansion, more sales, increased profits, and satisfaction.  Overall, the one thing that really matters to me most is providing the customer with a great experience.