Tim Horton's

Tim Horton’s is a brand that was created in 1964. It was created by the famous hockey player Tim Horton who wanted to open up a doughnut shop. Tim Horton’s has sold coffee and doughnuts for many years. “Beyond the original menu that featured only coffee and doughnuts, Joyce expanded to include tea and hot chocolate, with an eye on warming up customers in the cold Canadian climate. The baked goods were expanded to include muffins, croissants, cookies, danishes, bagels” (http://www.timhortons.com/us/en/corporate/profile.php). Tim Hortons is the largest quick service restaurant in Canada. It also has many stores in the United States. Most of it’s stores are open 24 hours in order to serve all customers possible and make them happy. Tim Horton’s is always trying to keep its reputation of having the best coffee. “To ensure the coffee is always fresh, Tim Hortons serves its coffee within 20 minutes of being brewed or it's not served at all” ( http://www.timhortons.com/us/en/corporate/profile.php). This lets customers know that the company cares about both the customers and the quality of their product. Recently there was a big announcement made about Tim Horton’s and Burger King. The two companies will be merging together. Burger King will be buying Tim Horton for 11.4 billion dollars. “Burger King says the companies will be run separately. There won't be Whoppers alongside the doughnuts” (http://www.npr.org/2014/08/27/343623227/canadians-fret-merger-with-burger-will-change-tim-hortons). I have looked at other brands that have merged in the past and I don’t think that people will stop buying Burger King if it expands itself to Canada. If people like eating there then they will keep going there. They are not just going to abandon it because it is no longer an American brand. I think that Burger King will not lose business but rather gain some from this merger.