How To Make It In America Week 3

In this weeks episode of "How To Make It In America", Cam and Ben realize that they need to start organizing a plan. In order for this to take place they must ask themselves a few questions. The first one is “What do you do better than anyone else?” (http://www.forbes.com/sites/williamarruda/2013/11/12/7-questions-to-ask-when-uncovering-your-personal-brand/). Cam and Ben know the denim business better than anyone else. Ben tells his dad that he went to fashion school, has dealt with denim, and has learned how to deal with consumers. These are all benefits for the two when they are trying to create this brand. They know what sells and what does not. Another question they must ask themselves is “What makes the way you achieve results interesting or unique?” (http://www.forbes.com/sites/williamarruda/2013/11/12/7-questions-to-ask-when-uncovering-your-personal-brand/). Cam and Ben definitely have a unique way of achieving things. Cam is spontaneous and if he has an idea he will just go with it. For example, in episode three he decides to sell a bunch of skateboards in order to get the $1500 for the pattern maker. This shows that Cam doesn't care if his idea might not work but it is better to try than to just sit back. Ben is also spontaneous. He uses the money for his rent to pay the pattern maker even though this means he might get evicted. He cares so much about the denim that he doesn't want this idea to fail. These are two examples of how the men achieve things in interesting and unique ways. A third question the two men should ask themselves is “What are your true passions?” (http://www.forbes.com/sites/williamarruda/2013/11/12/7-questions-to-ask-when-uncovering-your-personal-brand/). For a brand to actually succeed their must be passion behind it. Cam and Ben are both passionate about this idea they have and are determined to do whatever it takes to succeed. They are willing to take risks. The passion they have for their denim brand shows that this brand will continue to grow in episodes to come. Overall, the two men are finally realizing that in order for their brand to succeed they must have a plan and realize their strengths and weaknesses.